Associate Professor Melanie Randle | The science of attracting foster carers: A social marketing perspective | TEDxUWollongong 2018

Melanie Randle’s research has focused on utilising marketing concepts to attract more volunteers and foster carers by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.

Melanie Randle is Associate Professor in the Marketing discipline, Faculty of Business at the University of Wollongong.​ Associate Professor Randle’s research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx