Where should the battle for gender equality between men and women be fought? In this entertaining talk, Professor of Marketing Charles Areni delivers a serious message about workplaces reframing their approach so men can have a valued role in the home – and asks are women really ready to give up their positions as chief domestic officers for a spot in the C-suite?

Charles Areni is a Professor of Marketing, recently appointed as Executive Dean of the Faculty of Business at the University of Wollongong. With expertise in branding, brand portfolio management, and trademark protection, he is also co-author of the book ‘The Other Glass Ceiling’. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.

Learn more at http://ted.com/tedx